You’d think from our website and our blog that we never present anything in black and white. Not true. In fact, a little less than half of what we present to our clients is monochrome. Simplifying an image to black and white distills it to the essential: whether it’s beauty, light or emotion. Pulling away color focuses us on what’s happening in the image or emphasizes the feeling of the moment.
The drawback of shooting digitally is that we always see an image the first time in color. And sometimes as an editor, I get a little crush on the color or the palette of the image. Times like that it can be difficult to subtract all those pretty colors. I get the same feeling from stepping away from a big bag of potato chips. At that moment, I really don’t want to, but afterward I’m glad I did.
As I look back on some of my favorite images, I’m glad we presented them in black and white. Doing so makes them more beautiful and satisfying.
by Theresa Valls
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