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About our blog

People say to me all the time: “You're so lucky. You get to go to weddings all the time." They're right. We are lucky. We get to be among people having a great time, looking and feeling their best and participating in what is often the most important day in someone's life.

Here’s the other thing we are lucky to see: the terrific style and creativity that our clients bring to their celebrations. If there is one thing we’ve learned while photographing weddings, it is that a wedding doesn’t have to be expensive to be lovely. We dedicate our blog to sharing the terrific ideas that we’ve seen before and will see this coming season, with a focus on ideas that are simple, elegant and stylish.

All these images are the work of us or our associate photographers from events we've photographed. So, we say "thank you" to our clients who have shared their warmth and happiness with us. 


About John & Theresa Valls

Because we love to travel, we photographed our first wedding together in exchange for two plane tickets to Europe. That was our original plan: we'd photograph a wedding or two, basically just enough to underwrite our love of italian food eaten in Italy. What we hadn't counted on, however, was how much we would grow to love everything about shooting and working together.

John's wedding photography is influenced by his advertising work with agencies, companies and magazines he shoots for. Avoiding an overly-produced style for his photos, John's images reflect his light touch as well as his ability to capture what is descriptive, yet beautiful.

My background in design management helps us create wedding albums that are both contemporary and timeless. I'm an avid believer in the strength of a killer edit, so I work with our clients to compile a photo selection that will meaningful and satisfying 25 years in the future. 

 

planning the work, working the plan….Valls Photographic is becoming Altura Studio

October 22, 2009 Posted in tips, tricks & good ideas

altura_adFor about a year, we’ve been planning on evolving our name from “Valls Photographic” to “Altura Studio”.  Our busy studio does two kinds of work; we shoot weddings, but we also photograph editorial assignments for magazines and ad agencies. It’s been a little confusing, for example, when the photo editor of Food & Wine accidentally runs into our wedding site. Or, say, when a bride is looking for our wedding work, but instead finds John’s commercial portfolio.

Our solution to the whole thing is to separate our work, by giving our wedding studio a whole new name and look. And this is your first preview of our new logo, which shows up in the 2010 Bravo! Wedding guide. Over the next four weeks, I’m working like crazy on updating our brochure, website and portfolios.

The official launch is scheduled for November 19th, when we will be celebrating with a kickoff party at the studio. If you would like to receive an invitation, please drop me a line. I would love to hear from any readers what you think of the new name.

Stay tuned for a full scale rollout of our new name and new look in the coming few weeks.

by Theresa Valls

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