For about a year, we’ve been planning on evolving our name from “Valls Photographic” to “Altura Studio”. Our busy studio does two kinds of work; we shoot weddings, but we also photograph editorial assignments for magazines and ad agencies. It’s been a little confusing, for example, when the photo editor of Food & Wine accidentally runs into our wedding site. Or, say, when a bride is looking for our wedding work, but instead finds John’s commercial portfolio.
Our solution to the whole thing is to separate our work, by giving our wedding studio a whole new name and look. And this is your first preview of our new logo, which shows up in the 2010 Bravo! Wedding guide. Over the next four weeks, I’m working like crazy on updating our brochure, website and portfolios.
The official launch is scheduled for November 19th, when we will be celebrating with a kickoff party at the studio. If you would like to receive an invitation, please drop me a line. I would love to hear from any readers what you think of the new name.
Stay tuned for a full scale rollout of our new name and new look in the coming few weeks.